7/4/2024
The 33 Project
Hello hello! Happy Independence day! Wild that we’re over halfway through 2024 and already celebrating July 4th.
Let’s get into the recs for today:
1/ Get to know TikTok.
On why it’s working:
TikTok also changed the standard for what was considered desirable in social media content. Because the platform was designed to be easy to use, many videos lacked filters, lighting setups or production-level audio. “These minimally planned and produced” recordings made TikTok creators seem more authentic and allowed them to develop more intimate relationships with their followers than earlier breeds of influencers, Bjorseth said.
The financial influence is also undeniable:
Like the clothing styles of earlier eras, foods that had fallen out of fashion were resurrected via TikTok. U.S. sales of cottage cheese jumped 34% between April 2022 and April 2024 after videos promoting cottage cheese ice cream, cottage cheese toast and other recipes racked up millions of views.
2/ The piñata man! Beautiful photos and videos that show the true craft of piñata making.
3/ I loved this tour of Jacquemus in Paris. It’s a peak into a beautiful, high end world with a clever guide.
Bonus/ Book recs for this summer!
That’s all for today. Hope you have a relaxing and delicious holiday. See you premos this weekend!